What is SEO / What is Search Engine Optimisation?

SEO, is also known as ‘Search Engine Optimisation’. It is the process of promoting your website to the top of Google, using the best keyword phrases for your Business. This is also referred to as “natural,” “organic,” or “earned” results.

How does SEO (Search Engine Optimisation) work?

In a nutshell, we use Google’s research database to find out what words and phrases people use the most to find your type of business. Then we add those phrases throughout your website so google knows where to list you.

Then we find the best & most appropriate websites out there on the internet to link to your site. This tells Google that you are more important than your competitors, and, then your website starts to rise through the ranks!


What is the SEO process?

Competitor Analysis

Our competitor analysis is our first step in establishing the best strategy to achieve a coveted first page search engine ranking for your website. It is essential for us to understand what your main competitors are doing, so that we may provide you with quality advice and tailor our approach accordingly. We are able to collate data about your closest rivals in a report that makes it easy to analyse areas you can improve on.

Keyword Analysis

Keywords are an important element of search engine optimisation (SEO). They are one of the criteria used by search engines to evaluate the content of your website. We carry out detailed research and analysis to find the most appropriate keywords for your website and business, based upon actual search information such as competitiveness and monthly search volume. We will make suggestions, based on this research, for changes to your website’s page content and “META DATA”. These are the bits of code in your website which Google sees as important. Google will then put your website in the listings with the best phrases!

Technical Audit

We will ensure that your website is technically sound from an SEO perspective. It is vital for the search engine’s ‘spiders’ to be able to crawl your website and find all suitable and relevant information. The technical review is an essential part in assisting with SEO. We will carry out a technical review of your site and point out or address directly where possible, all the issues to enable those desirable 1st page positions. Whilst visually your website may look beautiful, behind the scenes all may not be well. This can create blocks that the search engine’s ‘spiders’ will not be able to overcome, and will therefore be unable to optimally catalogue your website.

Website Optimisation

Great site optimisation removes blocks and complexity enabling search engines to trawl your site and catalogue it correctly. We look to optimise your website so that it can be found on the first page of search engines, across as many relevant keyword phrases as possible to give your site a breadth of exposure. Our work is carried out to Google webmaster standards, incorporating the keywords and regions as appropriate to your site. This indicates the quality of information available on the website to the search engines, and helps your website achieve those 1st page positions.

Google+ Local Optimisation

We will further assist your website’s ranking by using Google’s very own social conversation tool. In the same way your website can be optimised, so can your Google+ Map listing. Thus adding more authority to your website’s SEO. Allow us to help you get the best out of the most important search engine of them all.

Link Building

Link Building Building high quality, sector focused links for your site is an important step in the process of search engine optimisation (SEO). It is a time-consuming exercise that can have a detrimental effect on your site if you don’t know what you’re doing. All our link building is done manually, using researched sites with good authority that can be passed onto your website through a link. Think of it like a referral from a trusted friend. Search engines follow this link trail to your website, and if they deem it to be a relevant link, they will pass on the authority. This gives search engines the confidence to place your site more highly in the organic listings.

Ranking Report.

Once we have optimised your website for you, we will ensure it is indexed with all the top search engines. We will continue to monitor and tweak your site as necessary, on regular basis and will generate monthly reports for you on its position so you are kept up to date with your website’s SEO results.

SEO Monthly Reporting